| PRG’s principals maintain overall accountability for the successful implementation of all projects. This direct interaction with PRG’s senior members ensures all research is designed to meet our client’s detailed needs. It also provides for efficient implementation and on-time delivery of results in a cost efficient manner.
Richard Higginson - President
Richard Higginson was one of the founders of The Princeton Research Group in 1990. He has more than twenty years of marketing and marketing research experience in numerous positions.
Throughout his career, Rich has led a wide variety of qualitative and quantitative research projects on topics from Attitudinal Research, to Employee and Client Satisfaction, to New Product Development, to Sales Force Effectiveness.
Mr. Higginson received his B.S. in Psychology from St. Francis College in PA; his M.A. in Applied Research and Evaluation in Psychology from Hofstra University in NY and completed his Ph.D. – ABD in Applied Research and Evaluation also at Hofstra University. His doctoral dissertation was titled “The Effects of Group Size on the Quantity and Quality of Focus Group Results”.
Andrew J. Moody, Ph.D. - Principal
Dr. Moody's areas of specialization include economic and market analysis, analysis of international and regional travel and tourism flows, economic impact analysis, market research and the design and development of econometric forecasting models. He has over 25 years of experience in providing business and government agencies with economic and market analysis consulting support. In particular, he has advised both private and public sector organizations on matters related to issues and trends in the travel and tourism industry and regional and international economic conditions.
During his career, Dr. Moody has appeared on CNN, the major US networks and has been quoted in the Financial Times, Wall Street Journal, New York Times and numerous other newspaper and regional magazines concerning economic and tourism issues. Dr. Moody was Director of Travel and Tourism Research at PricewaterhouseCoopers (PwC). At PwC he was responsible for monitoring travel and tourism trends and providing consulting support to trade associations, timeshare developers, cruise lines, travel agents, lodging and gaming companies and other organizations impacted by travel and tourism. Prior to that, Dr. Moody was Executive Vice President of Business Development at the WEFA Group (now Global Insight), a distinguished and nationally recognized economic forecasting firm.
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