PRG Capabilities

The Princeton Research Group, Inc. is a full service Marketing Research provider, designed to meet a wide array of client needs and expectations. We have been involved in research on many topics, including:
    


·         Attitudinal Research   

·         Call Center Evaluation

·         Channel Effectiveness

·         Concept Testing

·         Customer Satisfaction

·         Demand Studies

·         Destination Analyses

·         Demographic Analyses

·         Employee Satisfaction

·         Forecasting & Modeling


·         Long-term Trend Analyses

·         Market Potential Studies

·         Marketing Effectiveness

·         Market Needs Assessment

·         Market Segmentation

·         Market Sizing

·         New Product Development

·         Pricing

·         Tracking Analysis

Research Methodologies

  Qualitative (Directional)

  • Focus Groups
  • Mini-Groups
  • In-Depth Interviews
  • Ideation

All focus groups and In-depth interviews are conducted by members of PRG's Executive staff.

  Quantitative (Projectable)

  • Telephone Interviews
  • Internet Surveys
  • Mail Surveys
  • Mystery Shopper
  • Intercept Studies