The Princeton Research Group, Inc.

The Princeton Research Group, Inc. is a full service Marketing Research provider, designed to meet a wide array of client needs and expectations. We have been involved in research on many topics, including:

• Channel Effectiveness
• Concept Testing
• Customer Satisfaction
• Demand Studies
• Destination Analyses
• Demographic Analyses
• Employee Satisfaction
• Forecasting & Modeling

• Long-term Trend Analyses
• Market Potential Studies
• Marketing Effectiveness
• Market Needs Assessment
• Market Segmentation
• Market Sizing
• New Product Development
• Tracking Analysis

• Focus Groups
• Mini-Groups
• In-Depth Interviews
• Ideation

• Telephone Interviews
• Internet Surveys
• Mail Surveys
• Mystery Shopper
• Intercept Studies